Unwaste
BECAUSE > THIS. IS. NOT OK.
The planet has 8 billion people, and shockingly, 6 billion jeans are produced a year of which 30% don’t even get worn. Top that with the fact that 2.16 million metric tonnes of denim ends up in landfill every year. If you can’t stop thinking of just how much this must be costing the planet, come sit at our table.
DAMN-GOOD DENIMS - UPCYCLED WITH 💚
Our journey began with a simple idea: to unwaste & upcycle denim, and create something extraordinary. Born out of a passion for both style and the planet, we spend our days keeping the world’s best denim out of landfills and waste streams. We then obsessively curate and refashion them into unique, high-quality denim pieces that make a statement.
THE IMPACT?
Water Conserved per garment: At least 3600 Litres
Fabric Rescued per garment: Approx. 1.32 Metres
In our Chapter 1: We’re working on rescuing and rehoming 1,000,000 damn-good denims to anyone on the planet who wants them. That’s reducing the need for 1,000,000 new denims to be made world over - Amounting to a saving of 3600,000,000 litres of water, and 1,320,000 metres of fabric
The Green Pocket
THE GREEN POCKET MOVEMENT FOR ALL US PLANET-A LOVERS.
Sorry Elon, Planet-B is just sci-fi. And this Earth needs more of us to advocate for it, every chance we get. The green pocket on our garments is a statement - that you believe in extending the life of garments instead of falling victim to the trashy tactics of fast fashion.
A MASSIVE LIBRARY OF ONE-OF-A-KIND FINDS.
Every one of our upcycled garments is the only one of its kind. Once you make it yours, you own the only piece of it that exists. We’re opening access to our library in frequent drops. It’s finders keepers here, so stay tuned!
BORN IN INDIA, TO CHANGE WHAT’S BROKEN IN THE WORLD.
Brand new denims are deeply resource greedy garments to make, taking at least 3600 litres of water per garment, in addition to extensive land and dye usage. On the upside, denim is one of the longest lasting fabrics and garment types, making it perfect for upcycling and second lives. Our team of designers & tailors channel their several years of denim skill and expertise in a whole new way now - to make truly impactful fashion for planet-conscious humans just like you.
Wherever you are on the planet, we invite you to be a stakeholder in our world-changing agenda. The only way to reign in the fashion industry’s nasty obsession with overproduction, is by de-throning it with a fashionable passion for recirculation.
